Shopper, Retail and Packaging Activations
Our latest on-pack promotion for Guinness UK & Ireland invited shoppers to scan the QR code on the pack. This led them to an Augmented Reality game. The game created a 3D Guinness Rugby pitch and players swiped to kick the ball through the Augmented Reality rugby posts. The promotion ran over 9 months across multiple retailers. Players could win one of 400 prizes instantly and/or be entered into prize draws to win bigger prizes.
Working with long-time friends, Boys & Girls, we create an immersive 3 Surprise Box. Players scanned QR codes to open a magical 3D experience 'box' to win instant prizes. The experience initially ran at Electric Picnic and was then extended to 3 Olympia and prizes included 3 music vouchers, tickets and free drinks. We hid the codes on seats at the 3Olympia adding an additional element to the game.
Gordon's Gin/ Diageo wanted to create an innovative prize mechanic. We decided to create a summer promotion where shoppers could win Gordon's Gin merchandise. So, taking our inspiration from a traditional 'spin the wheel' we created a virtual 3D 'spin the wheel'. Shoppers could scan the POS/visit the URL via retailer media and spin for a chance to win prizes. We put a fun 'spin' on a traditional summer game. We also cleverly built it in such a way that different prizes and prize fund were awarded to different retailers and shoppers.
In the run up to Christmas we created an immersive 3D Augmented Reality win mechanic for Smirnoff. Shoppers could scan QR codes on POS and Tesco.ie to reveal a 3D cocktail shaker. They then shook the animated cocktail shaker to reveal a prize or play a how-to make an Espresso Martini game. We designed and built the AR experience plus all of the back end databases and business logic to pick winners and award prizes.
To leverage Aldi's Rugby sponsorship, we created a promotion to solidify their collaboration. Shoppers who spent over €25 entered a unique code into the website, for a chance to win their weekly shop. Schools could also upload their stickers & posters for a chance to win prizes for the school. We managed every aspect of the 5-month promotion, from technical design & build to QR codes, unique code generation, weekly draws, emails, and winner management plus all of the robust back-end systems required for a promotion of this scale.
Did you know that Henry Denny invented the rasher in 1846? He wanted to export pork across the world so by cutting the meat into thin strips and soaking it in brine, the meat could successfully travel, and rashers were born! Fast forward to 2023 and the range now includes gourmet hams and their iconic sausages. Working with long time friends at Goosebump we built a 'volume driver' on pack mechanic where shoppers texted in a unique code to win shopping vouchers every day.
In the early 1930s, John Gilroy, of S.H Benson ( agency, soho square) illustrated a menagerie of zoo animals to promote Guinness. The sea lion first appeared and the Toucan, and Guinness For Strength executions soon followed. To celebrate this marvellous body of work (& incentivise purchase) we created an Augmented Reality 'pack scan' experience for Tesco shoppers who scanned their GUINNESS to redeem a free print.
Keelings and their 'Great Rewilding' programme are on a mission to reverse the declining population of bees and other pollinators in Ireland. So, as part of the programme, Keelings via their agency, The Marketing Network, asked us to build a web entry mechanic where shoppers could enter codes from packs to claim their free gift with purchase.
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To activate it's sponsorship, and secure point of sale visibility with key customers in Sweden, Coca Cola European Partners Sweden worked with Return2Sender and UK, Shopper Supremos, Mesh Marketing to build a web entry mechanic where shoppers could enter a campaign microsite for a chance to win Premier League Shirts of their favourite team.
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Predictor games, like this one we did for Budweiser, are a great way of embedding your brand inside the mind of your shopper pre, during, and after consumption occasions like football. People drink beer while they are watching the match! So, if they entered your promotion along the shopper journey, there's a good chance your brand will be top of mind when they are stocking up before the big match.
It's beginning to look a lot like Christmas. If you're out and about check out our QR code enabled wow displays and our Smirnoff recipes microsite. If you scan the QR code you'll get to a nice, simple recipes microsite where you can browse 8 cocktail recipes to learn everything you need to know about making a Christmas cocktail recipe with Smirnoff Vodka.
The Rugby is back! We are delighted to be working with DIAGEO Ireland/UK on their new ‘scan win’ on pack Augmented Reality promotion. Simply pick up a Guinness multi-pack and play our ‘Web-AR’ augmented reality experience for a chance to win one of hundreds of prizes instantly. And cheer the pack on ( the Irish pack that is, not the packaging) .
Fancy winning one of 10 Yeti coolers and a Surfing experience for you and your friends? Well, keep an eye out for QR codes on WhiteClaw point of sale and wow displays in Supervalu and Centra. Working with Mark Anthony Brands and WhiteClaw HQ, we designed and built a series of web entry mechanics and QR codes where shoppers could scan to win post lockdown prizes and sign up for ongoing comms and rewards.
The Just Eat Go Live app rewards sales employees for completing tasks and hitting targets. There’s a leaderboard, geo treasure hunt, mapping, and full data visualisation of all customer sign ups. We added Salesforce SSO and of course those pesky but motivating app notification nudges to teams stayed motivated. What more would you want to keep your teams engaged?
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Working with Kerrygold' shopper, brand & digital teams, we developed a 3-D packaging experience for Instagram. By scanning Kerrygold packs, Christmas shoppers were surprised (and delighted) as the iconic foil packaging transformed into a 3-D star that shoppers could share on Insta or Facebook for a chance to win prizes.
We are delighted to be working with long time pals, Damian and David @Bloom on the Kittensoft win a kitten on pack promotion. Scan the QR code on pack and enter your unique code for a chance to win hundreds of cute kittens every week.
We are delighted to be working with Glendalough on their new in-store all of trade promotion. Keep an eye out for the FSDUs and scan or text for your chance to win.
COYBIG! We worked with long term clients Diageo Ireland, to deliver an in-store text and win campaign where shoppers could text in for a chance to win prizes including jerseys, TVs, tickets and other merchandise. We looked after all aspects of the promotion from the text and win set up, to terms and conditions, winner selection and prize fulfilment.
Working with Ballymaloe Foods we developed a 'buy scan win' augmented reality mechanic where shoppers were prompted via paid ads on social and 'owned' channels to buy any one of the latest stir in range and scan the label for a chance to win shopping vouchers.
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We built an AR treasure hunt where players had to find virtual ribbons in retail locations across USA. The app used Geo validation tech and beacons to ensure players were physically in outlet to claim 'ribbons' & win prizes. We built an 'excel' type login for sampling teams to add outlets & prize details for when new retailers came on board, or dropped out of the promotion (as they often do!).
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Working with Bank Of Ireland Youth Segment teams, we developed a game app experience to help kids and parents understand the benefits of saving. As well as playing the game and quizzes, families could also create private leagues and leaderboards and earn badges and prizes for getting high scores and completing quizzes and other mini games.
To celebrate the launch of the new Guinness 6 Nations series we created a scan the pack/cup mechanic at events where rugby fans could scan their Guinness and share a selfie for a chance to win instant prizes. We create a series of face filters where fans could choose different face filters depending on what team they supported.